Digital Marketing Manager

This is an incredible opportunity to be part of a company that has been at the forefront of AI and high-performance data storage innovation for over two decades. DataDirect Networks (DDN) is a global market leader renowned for powering many of the world's most demanding AI data centers, in industries ranging from life sciences and healthcare to financial services, autonomous cars, Government, academia, research and manufacturing.

"DDN's A3I solutions are transforming the landscape of AI infrastructure." – IDC 

“The real differentiator is DDN. I never hesitate to recommend DDN. DDN is the de facto name for AI Storage in high performance environments” - Marc Hamilton, VP, Solutions Architecture & Engineering | NVIDIA 

DDN is the global leader in AI and multi-cloud data management at scale. Our cutting-edge data intelligence platform is designed to accelerate AI workloads, enabling organizations to extract maximum value from their data. With a proven track record of performance, reliability, and scalability, DDN empowers businesses to tackle the most challenging AI and data-intensive workloads with confidence. 

Our success is driven by our unwavering commitment to innovation, customer-centricity, and a team of passionate professionals who bring their expertise and dedication to every project. This is a chance to make a significant impact at a company that is shaping the future of AI and data management. 

Our commitment to innovation, customer success, and market leadership makes this an exciting and rewarding role for a driven professional looking to make a lasting impact in the world of AI and data storage. 

As the leading AI data platform, DDN powers massive-scale AI across private and public clouds. We are seeking an experienced Digital Marketing Manager to spearhead our digital strategy, execution, and optimization across all organic and paid channels. This is your opportunity to be part of an exciting transformation in the rapidly evolving AI landscape, where technology is redefining how the world operates, advancing at the speed of innovation. In this new role, you will set bold strategies to achieve our growth targets while collaborating with all marketing teams to create winning digital campaigns. Your hands-on experience with organic and paid media, including optimization and data-driven decision-making, will be crucial in driving our growth and positioning us as a market leader.

Responsibilities:

• Digital Strategy: Lead the creation and implementation of a comprehensive digital marketing strategy that drives growth across paid and organic channels.
• Cross-Functional Collaboration: Develop strategies and execute digital plans with campaign, product, field, pr/brand, and alliance marketing teams to meet program goals.
• Paid Media Campaigns: Develop, execute, and continuously optimize paid search, paid social, and display advertising campaigns to effectively reach target audiences and drive conversion at each stage of the funnel.
• Landing Page and Chatbot Development: Develop and optimize landing pages and chatbots to enhance user engagement and conversion rates.
• SEO and Agency Management: Oversee SEO strategies, optimize all demand campaigns, and manage external agencies to ensure we rank for priority topics.
• Performance Tracking and Optimization: Monitor, analyze, and report on website performance, paid digital campaigns, using A/B testing and data insights to continuously test and improve conversion rates.
• Budget Management: Oversee the digital marketing budget to ensure efficient allocation of resources and maximize return on investment.

Qualifications:

• 5-7 years of B2B experience in digital marketing, either in-house or at an agency, in infrastructure, technology, software or SaaS industries.
• Must have extensive hands-on experience directly creating, developing, and optimizing paid Google Search & Display, Meta, X, YouTube, Connected TV, and LinkedIn campaigns and programs.
• Knowledge of intent platforms (e.g., 6sense and ZoomInfo) and web personalization/optimization platforms (e.g., Mutiny, Intellimize).
• Familiarity with marketing automation tools and integrations (e.g., HubSpot, Zapier).
• Proficiency in analytics tools (like Google Analytics) for data-driven decision-making.
• Proven experience in managing agencies and collaborating with cross-functional teams.

DDN has a very strong orientation towards these 4 characteristics and any successful employee will demonstrate these capabilities: 

Self-Starter - Takes independent action to identify and solve problems. Seeks out relevant information needed to make decisions. Gets involved with new initiatives. 

Success/Achievement Orientation - Delivers quality results consistently. Targets, achieves (or exceeds) measurable results. Sets challenging goals, focuses on critical priorities, and is accountable. 

Problem Solving - Recognizes problems and responds with a systematic assessment that identifies and addresses cause of issue. Practical, realistic, and resourceful. 

Innovative - Builds and improves key business processes that enhance the effectiveness of DDN. Generates new ideas, challenges the status quo, and solves problems creatively.

DataDirect Networks, Inc. is an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, transgender, sex stereotyping, sexual orientation, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

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